Whenever we look at our analytics at the end of each month, we can clearly see the pattern of our readers’ behavior.
One of the more glaring trends that we saw was a steady growth of mobile users. The percentage was about 5% in 2011, 10% in 2012, 20% in 2013 then grew to 40% in 2014. It’s almost double in size every year. In 2015, it slowed down to 46% but continued to grow to 52% by 2016 and this year it’s at 55%.
It goes without saying that more and more people are moving towards mobile and their usage habits along with it.
Free Facebook. We’ve seen a lot of these type of internet user. They thrive on free Facebook or similar promos that offer access to FB content. They are also heavy Messenger users as it’s their primary mode of communication.
Data Usage: < 1 GB per month Budget: Php100 Casual User. The casual user mostly uses internet on their phone only when the need arises. This is because they have internet on their PC at work and don’t really go online every day except for checking emails and the occasional posting on Facebook.
Data Usage < 2 - 3GB per month Budget: Php150 – Php200
Data Usage: 3-5GB
Streamer. The streamer is one of the most prolific users of the internet on their mobile phone. They regularly listen to Spotify or watch movies or shows on IWantTV or Hooq, and finish it off with the usual rounds of checking on YouTube and Facebook, often spending 4 to 6 hours a day.
Data Usage: 5GB – 8GB
Budget: Php300- Php500
Heavy User. Aptly referred to as the heavy user because they are a combination of your typical gamer and streamer but also do a lot of photo and video downloading. They’re almost online 24 hours a day, 7 days a week. While they are always on mobile internet, they rely heavily on fast broadband connections for their needs.
The amount of money people spend on their mobile internet connection dictates their usage behavior. We surveyed everyone in our team and we all agree. How about you, which type of internet user are you?